Index
What Plataforma del Motor is and how it defines itself
Who it is aimed at
What kind of value a professional network like this offers
How it fits with other associations in the sector
What to check before taking part
What to check before joining
Frequently asked questions
What Plataforma del Motor is and how it defines itself
Plataforma del Motor is a national non-profit association linked to automotive traders. Unlike Faconauto, which stems from a federation of official brand networks, or GANVAM, which brings together the whole distribution and repair chain, Plataforma del Motor has a profile closer to the independent operator and a logic closer to a professional network than to an institutional employers' association.
Its offering is best understood from the perspective of collaboration between operators: putting companies in the sector in touch and making it easier to access services, relationships and information that help the business day to day. The emphasis is not on representation before administrations or manufacturers, but on connecting professionals.
Official website: plataformadelmotor.es
Who it is aimed at
Public information about Plataforma del Motor describes it as open to traders and professionals in the automotive sector. That profile is broad: it can include used car dealers, independent dealerships, workshops, management professionals or sector-related services.
For a used car dealer, its relevance depends on whether the association's actual activity is geared towards their specific profile and whether the connections it generates are with operators in the same type of business.
What kind of value a professional network like this offers
The used car dealer market in Spain is highly fragmented. There are thousands of independent businesses, many with small teams, operating with limited resources. A large part of the know-how is gained through personal experience or direct contact with other professionals.
A professional network can reduce that isolation. The questions best answered by talking to other operators are: which suppliers are working right now, which buying channels generate the best stock, how margins are evolving in different segments, which warranty issues are most common and how others are handling them, which portals generate the most qualified leads, and how dealers with similar profiles are organising vehicle preparation.
See also all the stock sourcing channels of a dealership.
That exchange does not replace specialist legal or tax advice, but it does provide practical context that is hard to get any other way. For a used car dealer operating in isolation, access to a network of professionals who share their profile can be valuable regardless of the formal services that network offers.
How it fits with other associations in the sector
Plataforma del Motor occupies a different space from the large national employers' associations. It does not aim to provide the sector's institutional representation before administrations, nor does it have GANVAM's historical weight or AEVO's specialisation in used vehicles.
Its distinctive value lies precisely in its network approach: collaboration between operators, access to practical information and contact between companies in the sector that can generate direct business opportunities.
AECOVI shares that professional network logic but with a more specific focus: independent used car dealers and used car dealerships, with free access and a main channel (WhatsApp) that keeps the friction of taking part to a minimum. For a used car dealer who values this kind of exchange, AECOVI can meet a similar need with more focus on their specific profile.
Read also what AECOVI is and how the free community works.
For the full map of the sector's association landscape, see the Dealcar blog.
What to check before taking part
If you are considering joining Plataforma del Motor or any other professional network in the sector, there are five questions worth answering first.
Who can join and how it is verified that participants are real professionals in the sector. A network with active verification has higher-quality conversations than one that is open with no filter.
What real activity it has right now. The value of a professional network depends on the quantity and quality of active interactions, not on the number of registered members.
How it is moderated: whether there are clear rules against commercial spam, aggressive recruitment and low-quality information.
Which services are included beyond taking part in the network and whether they cost extra.
Read also what services ANCOVE offers vehicle dealers.
Whether the connections it generates are with operators with your same profile, or whether the network is so generic that the conversations are not relevant to your type of business.
What to check before joining
Before deciding, review the membership category that applies to you, which services are included, which resources are restricted to members, and what actual use you will make of them. In an association, the value lies not just in "belonging", but in using the information, advice, and network.
AECOVI is the free community that Dealcar promotes for professionals in the sector. A space where more than 300 used car dealers share real experiences, solve day-to-day questions and discover business opportunities among professionals. Joining is free, the channel is WhatsApp and the focus is specifically on the independent used car dealer and the used car dealership.
Are you a used car dealer?
What is a DMS in the automotive industry — learn from other professionals, discover opportunities and stay up to date with what's new in the sector.
Want to see how the platform works with a real car from your stock and a real lead from your current process? Request a free demo.
Frequently asked questions
Is Plataforma del Motor free?
Access terms should be checked directly at plataformadelmotor.es, as they may change. The public information available does not detail the membership cost to the same level as other associations in the sector.
Is it compatible with being in GANVAM or ANCOVE?
Yes. Professional networks are not mutually exclusive. A used car dealer can take part in several organisations if each one brings different value: institutional representation, operational services, a knowledge community or business contacts.
How does it differ from AECOVI?
AECOVI has a more specific focus on independent used car dealers and used car dealerships, is completely free and uses WhatsApp as its main channel to reduce the friction of taking part. Plataforma del Motor has a broader sector profile and a more generalist professional network approach.
