Founded in 2023. €3M in investment. Madrid and Barcelona. Automotive + tech.
Mission
We build the infrastructure independent used car dealers have always wanted.
Independent dealerships are the engine of Europe’s used vehicle market, but they operate with tools from the last century. The big groups have built their infrastructure over decades. Dealcar delivers it as software. From day one. For any dealership.
Our story
2023 Q1
The idea is born
Three co-founders from fintech, automotive and tech product come together to solve a problem: independent dealerships don’t have tools at their level.
2023 Q3
First MVP
First version of the platform. Stock management, website and publishing on portals. The first 10 dealerships begin testing.
2024 Q1
100 dealerships
Launch of the CRM, electronic invoicing and mobile app. The first 100 dealerships validate the product and start selling more.
2024 Q4
€3 million in investment
Seed round led by Entourage and 4Founders Capital. With participation from Itnig Capital, Demium and Bynd. Offices in Madrid and Barcelona.
2025
Connect and DealFlex
Launch of the dealer network and stock financing. Dealcar is no longer just software and becomes a complete platform.
2026
1,000+ dealerships
AI agents, DealPay, Google Vehicle Ads and ChatGPT. The start of European expansion into France, Italy and Germany.
2023 Q1
The idea is born
Three co-founders from fintech, automotive and tech product come together to solve a problem: independent dealerships don’t have tools at their level.
2023 Q3
First MVP
First version of the platform. Stock management, website and publishing on portals. The first 10 dealerships begin testing.
2024 Q1
100 dealerships
Launch of the CRM, electronic invoicing and mobile app. The first 100 dealerships validate the product and start selling more.
2024 Q4
€3 million in investment
Seed round led by Entourage and 4Founders Capital. With participation from Itnig Capital, Demium and Bynd. Offices in Madrid and Barcelona.
2025
Connect and DealFlex
Launch of the dealer network and stock financing. Dealcar is no longer just software and becomes a complete platform.
2026
1,000+ dealerships
AI agents, DealPay, Google Vehicle Ads and ChatGPT. The start of European expansion into France, Italy and Germany.
The team
The Dealcar engine.
A team that combines 20 years in the automotive industry with startup talent that has scaled products across Europe.
Carlos Horno
CEO & Co-founder
Sergio Guisado
Co-founder
Lorena Aranda Cassal
Head of Operations
Mattia Coviello
GTM & Go-to-Market
Unai Royo
Head of Sales
Irene Pérez
Marketing Specialist
Sergi Jaume
Software Engineer
Marina Dalmau
Video Editor & Content Creator
Guillem Morte
Operations
Sara Garrofé
Software Developer
Florencia López
Commercial Management
Guillem Pujol
Full Stack Engineer
Marc Campo
Computer Engineer
Gerard Las
CS Operations
Júlia Coll López
Software Engineer
Armela Memi
Design & digital creator
Alba Teixidó
Developer
Manuela Lupo
BA (Hons) in HR
Adeline de Gau
Frontend Developer
Miguel Ángel R.
Sales Manager
Rocío Fernández
Sales & Product
