The used car market continues to grow, and more and more buyers are looking for their next car through specialised portals. In 2025, knowing where to publish your vehicles is not just a question of visibility, but of speed of sale and profit maximisation.
In this article you will discover the best portals to sell used cars in 2025, with their advantages, features and how to optimise your listings to stand out from the competition.
Index
Why choosing where to publish carefully still matters
The best portals to sell used cars in Spain
Quick portal comparison
Google Vehicle Ads: the channel that many dealerships ignore
Beyond portals: new ways to capture stock and buyers
How to manage publishing on multiple portals without losing control
Conclusion
Frequently Asked Questions
The best portals to sell used cars in Spain
1. Coches.net
The portal with the highest volume of specialized automotive traffic in Spain. For professional dealers, it remains the main channel for capturing leads.
What works well: highly comprehensive filter system for the buyer, high organic visibility on Google, options for featured listings and possibility of direct integration with stock managers like Dealcar. Buyers who arrive here are usually in the advanced decision stage, which translates into higher quality leads.
What to keep in mind: competition is high. If you do not take care of the photos, price and description, your ad gets lost among hundreds of similar options. Subscription and featured listing costs can rise quickly if you do not control the return per lead.
2. AutoScout24
A benchmark in Europe, with a strong presence in Spain and particularly interesting if you work with mid-to-high-end or imported vehicles.
What works well: real international reach. If your dealership is in tourist or border areas, this portal can attract buyers from other countries. The interface is clean and the vehicle valuation system helps the buyer compare prices quickly.
What to keep in mind: in Spain, its market share is smaller than that of Coches.net. For budget or very local profile cars, it may not be the best investment as a sole channel.
3. Wallapop
What started as a generalist second-hand portal has become a relevant channel for selling cars, especially in low and medium price segments.
What works well: massive volume of daily active users, especially on mobile. The Wallapop buyer seeks immediacy and geographical proximity, which benefits local dealerships. Publishing is free in its basic version, although options to feature listings are paid.
What to keep in mind: the buyer profile tends to be more price-sensitive and less loyal. In addition, the platform is not designed specifically for automotive professionals, which can make management difficult if you handle a large stock.
4. Milanuncios
Another generalist with a motoring section widely used in Spain. Its strength lies in its consolidated user base and its SEO positioning.
What works well: large volume of organic traffic, especially in searches like "cheap second-hand car" or "used cars [city]". Good option for fast-turnover and competitively priced cars.
What to keep in mind: the publishing experience for professionals is not as polished as on specialized portals. And just like Wallapop, the buyer tends to negotiate the price more.
5. Facebook Marketplace
It is not a car portal as such, but its volume of users makes it a channel that many dealerships already use, especially to capture local buyers.
What works well: organic reach in your area, possibility of combining with targeted advertising on Facebook and Instagram, and direct contact via Messenger. For mid-to-low priced cars, it can generate quick contacts.
What to keep in mind: there is no professional integration with stock managers, management is manual and the lead quality is inconsistent. It requires dedication and does not replace specialized portals.
6. Autocasión
Specialised portal of the Vocento group, with a consolidated audience and editorial approach that builds trust in the buyer.
What works well: good positioning on Google for informative searches about used cars. The buyer who reaches Autocasión has usually researched extensively beforehand, which can translate into more qualified leads.
What to keep in mind: lower traffic volume than Coches.net or Wallapop. It works better as a complementary channel than as a main source of leads.
Quick portal comparison 2026
Portal | Buyer profile | Cost for professional | Integration with managers | Best for |
|---|---|---|---|---|
Coches.net | Decided buyer, final stage | Subscription + featured | Yes (Dealcar and others) | Main lead channel |
AutoScout24 | European buyer, mid-high range | Subscription | Yes | Premium and imported vehicles |
Wallapop | Local buyer, price-sensitive | Free / paid featured | Yes (Dealcar and others) | Fast turnover, budget cars |
Milanuncios | Generalist buyer | Free / premium options | Yes | Volume and low-priced cars |
Autocasión | Informed buyer | Subscription | Yes | Complementary channel |
Facebook Marketplace | Local buyer, impulsive | Free | Non-professional | Fast local acquisition |
7.Google Vehicle Ads: the channel that many dealerships ignore
In addition to the classic portals, there is a channel that is gaining weight and that many independent dealerships still do not take advantage of: Google Vehicle Ads (formerly Vehicle Listing Ads).
This format allows your cars to appear directly in Google search results with a photo, price, mileage and location. The buyer sees your car before entering any portal.
The main advantage is that you compete directly in search, not within a marketplace where there are dozens of similar listings. For dealerships that already have their stock digitised, activating Google Vehicle Ads can be a significant leap in visibility without relying exclusively on portals. If you want to dive deeper into how to set it up and what results you can expect, we recommend our complete guide to Google Vehicle Ads for dealerships.
8.DealConnect: Beyond portals, new ways to capture stock and buyers
Publishing on portals solves one part of the equation: giving visibility to the cars you already have in stock. But there is another equally important part that many dealerships continue to handle manually: where do the cars you sell come from?
Most independent dealers buy from private sellers (on Wallapop, Milanuncios or cold calling), at auctions or from other dealerships. The problem is that each channel requires time, negotiation and a different process.
This is where the model is evolving. That is why at Dealcar we have created DealConnect, which allows dealerships to access a marketplace with three sourcing channels in one single place:
Dealer network: you access the stock of other dealerships in the network at professional prices. You can even offer a car to your customer before buying it, reducing the risk of stagnant stock.
Private seller channel: private individuals who want to sell their car value it directly on the dealership's website. The dealer receives the lead with 24 hours of exclusivity before it is shared with the rest of the network. This turns the dealership's website into an active channel for stock acquisition, not just sales.
Remarketing channel: direct access to auctions, fleets and exclusive agreements with operators such as Autorola, BCA or Auto1. Opportunities that do not appear on public portals.
The interesting thing about this model is that each opportunity is accompanied by data on estimated margin, market price and turnover speed in your area. You do not buy blindly: you buy what makes you money.
Download the complete guide "DealConnect: your new opportunity radar".
How to manage publishing on multiple portals without losing control
Being on five portals at once sounds good, but managing it manually is a real problem. Uploading the same car to Coches.net, AutoScout24, Wallapop and your website means repeating photos, descriptions and prices several times. And when you sell the car, you have to remember to remove it from all of them.
The typical result: outdated listings, inconsistent prices between portals and wasted time that you could spend assisting customers or closing sales.
The solution lies in centralising stock management into a single system that synchronises automatically with all portals. You upload the car once, select which portals you want to publish it on, and the system handles the rest. If you change the price or mark the car as sold, it updates everywhere.
This not only saves time (between 5 and 10 hours a week in many cases), but it allows you to measure which portal generates the most visits, leads and actual sales. Without that information, it is impossible to know if you are investing wisely. If you want to see how automatic publishing on portals works, we explain it in detail in our article on how to publish your cars on multiple portals effortlessly.
Another aspect that makes a difference on portals is photo quality. A listing with professional images receives significantly more clicks than one with dark or blurry photos. IA-powered image enhancement tools allow you to turn mobile photos into professional-looking images in seconds. If you are interested, you can see how Dealcar's AI photo enhancement works.
Conclusion
Choosing the right portals remains an important decision for any used car dealership. But the winning strategy is no longer simply to be in many places, but to combine visibility on portals with your own acquisition channels, measure what works and automate as much as possible to spend time on what moves the business: buying well and selling better.
Frequently Asked Questions
What is the best portal to sell used cars in Spain?
There is no single one. Coches.net is the benchmark in terms of traffic volume and lead quality, but the most effective strategy is to combine several portals and measure which one gives you the best return. It depends on the type of car, your area and your buyer profile.
Is it worth publishing on generalist portals like Wallapop or Milanuncios?
Yes, especially for budget and mid-priced cars with high turnover. The buyer on these portals is more price-sensitive, but the volume of users makes up for it. The key is not to rely exclusively on them.
What is DealConnect and how does it differ from a portal?
DealConnect is not a public sales portal. It is a sourcing marketplace for dealerships exclusive to Dealcar clients where you can find cars from other dealers, private sellers and auctions, with margin and turnover data. It helps you buy better, not just sell.
Can I publish on all portals at once without doing it manually?
Yes. With multi-publishing tools like Dealcar's, you upload the car once and it is automatically published on Coches.net, AutoScout24, Wallapop, your website and other portals. Any changes are synchronised in real time.
Does Google Vehicle Ads replace portals?
It does not replace them, but it complements them in a very powerful way. It allows you to appear directly in Google searches with your stock, without relying on an intermediary. For dealerships with digitised stock, it is a channel with a very good visibility/cost ratio.
More than 750 dealerships already use Dealcar
To manage their stock, publish on portals and capture buying opportunities from one single place. With DealConnect you can access other dealers' stock, receive valuations from private sellers on your website and explore auctions and fleets, all with margin and turnover data to buy only what makes you money. If you want to see how it works, request a free demo at dealcar.io
The used car market continues to grow, and more and more buyers are looking for their next car through specialised portals. In 2025, knowing where to publish your vehicles is not just a question of visibility, but of speed of sale and profit maximisation.
In this article you will discover the best portals to sell used cars in 2025, with their advantages, features and how to optimise your listings to stand out from the competition.
Index
Why choosing where to publish carefully still matters
The best portals to sell used cars in Spain
Quick portal comparison
Google Vehicle Ads: the channel that many dealerships ignore
Beyond portals: new ways to capture stock and buyers
How to manage publishing on multiple portals without losing control
Conclusion
Frequently Asked Questions
The best portals to sell used cars in Spain
1. Coches.net
The portal with the highest volume of specialized automotive traffic in Spain. For professional dealers, it remains the main channel for capturing leads.
What works well: highly comprehensive filter system for the buyer, high organic visibility on Google, options for featured listings and possibility of direct integration with stock managers like Dealcar. Buyers who arrive here are usually in the advanced decision stage, which translates into higher quality leads.
What to keep in mind: competition is high. If you do not take care of the photos, price and description, your ad gets lost among hundreds of similar options. Subscription and featured listing costs can rise quickly if you do not control the return per lead.
2. AutoScout24
A benchmark in Europe, with a strong presence in Spain and particularly interesting if you work with mid-to-high-end or imported vehicles.
What works well: real international reach. If your dealership is in tourist or border areas, this portal can attract buyers from other countries. The interface is clean and the vehicle valuation system helps the buyer compare prices quickly.
What to keep in mind: in Spain, its market share is smaller than that of Coches.net. For budget or very local profile cars, it may not be the best investment as a sole channel.
3. Wallapop
What started as a generalist second-hand portal has become a relevant channel for selling cars, especially in low and medium price segments.
What works well: massive volume of daily active users, especially on mobile. The Wallapop buyer seeks immediacy and geographical proximity, which benefits local dealerships. Publishing is free in its basic version, although options to feature listings are paid.
What to keep in mind: the buyer profile tends to be more price-sensitive and less loyal. In addition, the platform is not designed specifically for automotive professionals, which can make management difficult if you handle a large stock.
4. Milanuncios
Another generalist with a motoring section widely used in Spain. Its strength lies in its consolidated user base and its SEO positioning.
What works well: large volume of organic traffic, especially in searches like "cheap second-hand car" or "used cars [city]". Good option for fast-turnover and competitively priced cars.
What to keep in mind: the publishing experience for professionals is not as polished as on specialized portals. And just like Wallapop, the buyer tends to negotiate the price more.
5. Facebook Marketplace
It is not a car portal as such, but its volume of users makes it a channel that many dealerships already use, especially to capture local buyers.
What works well: organic reach in your area, possibility of combining with targeted advertising on Facebook and Instagram, and direct contact via Messenger. For mid-to-low priced cars, it can generate quick contacts.
What to keep in mind: there is no professional integration with stock managers, management is manual and the lead quality is inconsistent. It requires dedication and does not replace specialized portals.
6. Autocasión
Specialised portal of the Vocento group, with a consolidated audience and editorial approach that builds trust in the buyer.
What works well: good positioning on Google for informative searches about used cars. The buyer who reaches Autocasión has usually researched extensively beforehand, which can translate into more qualified leads.
What to keep in mind: lower traffic volume than Coches.net or Wallapop. It works better as a complementary channel than as a main source of leads.
Quick portal comparison 2026
Portal | Buyer profile | Cost for professional | Integration with managers | Best for |
|---|---|---|---|---|
Coches.net | Decided buyer, final stage | Subscription + featured | Yes (Dealcar and others) | Main lead channel |
AutoScout24 | European buyer, mid-high range | Subscription | Yes | Premium and imported vehicles |
Wallapop | Local buyer, price-sensitive | Free / paid featured | Yes (Dealcar and others) | Fast turnover, budget cars |
Milanuncios | Generalist buyer | Free / premium options | Yes | Volume and low-priced cars |
Autocasión | Informed buyer | Subscription | Yes | Complementary channel |
Facebook Marketplace | Local buyer, impulsive | Free | Non-professional | Fast local acquisition |
7.Google Vehicle Ads: the channel that many dealerships ignore
In addition to the classic portals, there is a channel that is gaining weight and that many independent dealerships still do not take advantage of: Google Vehicle Ads (formerly Vehicle Listing Ads).
This format allows your cars to appear directly in Google search results with a photo, price, mileage and location. The buyer sees your car before entering any portal.
The main advantage is that you compete directly in search, not within a marketplace where there are dozens of similar listings. For dealerships that already have their stock digitised, activating Google Vehicle Ads can be a significant leap in visibility without relying exclusively on portals. If you want to dive deeper into how to set it up and what results you can expect, we recommend our complete guide to Google Vehicle Ads for dealerships.
8.DealConnect: Beyond portals, new ways to capture stock and buyers
Publishing on portals solves one part of the equation: giving visibility to the cars you already have in stock. But there is another equally important part that many dealerships continue to handle manually: where do the cars you sell come from?
Most independent dealers buy from private sellers (on Wallapop, Milanuncios or cold calling), at auctions or from other dealerships. The problem is that each channel requires time, negotiation and a different process.
This is where the model is evolving. That is why at Dealcar we have created DealConnect, which allows dealerships to access a marketplace with three sourcing channels in one single place:
Dealer network: you access the stock of other dealerships in the network at professional prices. You can even offer a car to your customer before buying it, reducing the risk of stagnant stock.
Private seller channel: private individuals who want to sell their car value it directly on the dealership's website. The dealer receives the lead with 24 hours of exclusivity before it is shared with the rest of the network. This turns the dealership's website into an active channel for stock acquisition, not just sales.
Remarketing channel: direct access to auctions, fleets and exclusive agreements with operators such as Autorola, BCA or Auto1. Opportunities that do not appear on public portals.
The interesting thing about this model is that each opportunity is accompanied by data on estimated margin, market price and turnover speed in your area. You do not buy blindly: you buy what makes you money.
Download the complete guide "DealConnect: your new opportunity radar".
How to manage publishing on multiple portals without losing control
Being on five portals at once sounds good, but managing it manually is a real problem. Uploading the same car to Coches.net, AutoScout24, Wallapop and your website means repeating photos, descriptions and prices several times. And when you sell the car, you have to remember to remove it from all of them.
The typical result: outdated listings, inconsistent prices between portals and wasted time that you could spend assisting customers or closing sales.
The solution lies in centralising stock management into a single system that synchronises automatically with all portals. You upload the car once, select which portals you want to publish it on, and the system handles the rest. If you change the price or mark the car as sold, it updates everywhere.
This not only saves time (between 5 and 10 hours a week in many cases), but it allows you to measure which portal generates the most visits, leads and actual sales. Without that information, it is impossible to know if you are investing wisely. If you want to see how automatic publishing on portals works, we explain it in detail in our article on how to publish your cars on multiple portals effortlessly.
Another aspect that makes a difference on portals is photo quality. A listing with professional images receives significantly more clicks than one with dark or blurry photos. IA-powered image enhancement tools allow you to turn mobile photos into professional-looking images in seconds. If you are interested, you can see how Dealcar's AI photo enhancement works.
Conclusion
Choosing the right portals remains an important decision for any used car dealership. But the winning strategy is no longer simply to be in many places, but to combine visibility on portals with your own acquisition channels, measure what works and automate as much as possible to spend time on what moves the business: buying well and selling better.
Frequently Asked Questions
What is the best portal to sell used cars in Spain?
There is no single one. Coches.net is the benchmark in terms of traffic volume and lead quality, but the most effective strategy is to combine several portals and measure which one gives you the best return. It depends on the type of car, your area and your buyer profile.
Is it worth publishing on generalist portals like Wallapop or Milanuncios?
Yes, especially for budget and mid-priced cars with high turnover. The buyer on these portals is more price-sensitive, but the volume of users makes up for it. The key is not to rely exclusively on them.
What is DealConnect and how does it differ from a portal?
DealConnect is not a public sales portal. It is a sourcing marketplace for dealerships exclusive to Dealcar clients where you can find cars from other dealers, private sellers and auctions, with margin and turnover data. It helps you buy better, not just sell.
Can I publish on all portals at once without doing it manually?
Yes. With multi-publishing tools like Dealcar's, you upload the car once and it is automatically published on Coches.net, AutoScout24, Wallapop, your website and other portals. Any changes are synchronised in real time.
Does Google Vehicle Ads replace portals?
It does not replace them, but it complements them in a very powerful way. It allows you to appear directly in Google searches with your stock, without relying on an intermediary. For dealerships with digitised stock, it is a channel with a very good visibility/cost ratio.
More than 750 dealerships already use Dealcar
To manage their stock, publish on portals and capture buying opportunities from one single place. With DealConnect you can access other dealers' stock, receive valuations from private sellers on your website and explore auctions and fleets, all with margin and turnover data to buy only what makes you money. If you want to see how it works, request a free demo at dealcar.io
