Today we're joined by Jorge and Marian, co-owners of the Vivo Motor Garage dealership.
We talk about what they built from scratch, overcoming tough personal obstacles until they turned their project into a successful dealership.
They also reveal the hidden side of the used car trade: we discover the truth about profit margins, the sector's biggest challenges and which country is really ideal for importing cars.
In this unfiltered chat we talk about:
✅ How to get through critical moments and start a business again.
✅ The country they import cars from (one almost nobody uses).
✅ The real margin on a car and the hidden workshop costs.
✅ The black market for parts: why they st*al and b*rn a Golf GTI.
✅ How to sell everything from very cheap units to an exclusive Rolls Royce.
🎬 CHAPTERS
00:00 - Introduction
02:01 - Introducing Vivo Motor Garage
03:37 - From bricklayer to selling cars
05:30 - The beginnings: from mechanic to entrepreneur
07:28 - A health blow and the company's standstill
09:41 - The comeback and the return to the sector
11:31 - The global crisis and overstock
14:09 - Vivo Motor Garage is born
15:39 - The art of buying well: Importing cars from *******
17:42 - The real profit margin and taxes
19:52 - Warranties and sky-high repair bills
21:36 - The th*ft of a Golf GTI and the parts market
24:20 - Surviving today's competition
26:04 - The power of your personal brand
26:36 - Games section: "The dealer's eye"
35:02 - The new B2B project for investing in cars
38:38 - Key tips for getting started
39:48 - Wrap-up
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📩 Contact: hello@dealcar.io
