Today we're joined by Alberto Serrano, owner of Motor Pro, an independent used car dealer who went from working at a Ford dealership to managing his own stock of 60 cars in Arroyomolinos.
He tells us how to scale a business by pursuing peace of mind, profitability and impeccable customer service.
In this unfiltered chat we talk about:
✅ The transition from employee to starting a business from scratch after the crisis.
✅ Stock management: why more cars doesn't always mean more money.
✅ The electric car dilemma: myths, infrastructure and how to advise customers well.
✅ How to compete and sell against the sector's mega-companies.
✅ The keys to digitalisation, Google reviews and digital reservations.
✅ The impact of Chinese brands and the reality of importing.
And don't miss the games section, where we put his "dealer's eye" to the test with real valuations, guess which car suits each celebrity and go over his stories at the Jarama circuit!
