Today we're joined by Cristian Reina, owner of Reina Motors, who started out sweeping workshops and ended up becoming a go-to name for Volkswagen Golf cars, importing cars and being a social media pioneer.
In this unfiltered chat we talk about:
✅ From sweeping the workshop and changing oil to setting up Reina Motors and specialising in Golfs.
✅ How he gained more than 50,000 followers in a week by giving away a Renault 19.
✅ The dangers of importing cars from Germany and his experience.
✅ The reality of running a business: success doesn't stop you taking work to bed with you.
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🎬 CHAPTERS
00:00 - Introduction
02:00 - Introducing Cristian from Reina Motors: the king of Terrassa
02:48 - The beginnings: from sweeping the workshop to sales manager at Nissan
04:09 - The leap and the passion for setting up his own dealership
05:47 - Instagram pioneer: the madness of giving away cars in 2015
07:28 - The legendary Renault 19 that brought him thousands of followers
10:39 - The first big odyssey importing cars from Germany
12:10 - Margins, extras and the secrets of buying in Europe
14:32 - The biggest danger of importing: banks and insolvency proceedings
16:20 - The winning niche: specialising in Golf GTIs
32:31 - Advice for young dealers just starting out
33:09 - The reality of the business: you take work to bed with you
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