Cesar Godoy, owner of Autobahn Madrid, has been in the sector for 11 years, 8 of them with a physical showroom, mastering the buying, selling and importing of vehicles. He tells us how to scale a business by aiming for ideal turnover, the secrets of importing from Germany and the truth about the quality of today's cars.
In this unfiltered chat we talk about:
✅ Why he decided to lower his average ticket from €40,000 to €15,000-€30,000 to ensure one-month turnover.
✅ The truth about importing from Germany today: it's no longer done for price, but for the higher level of equipment.
✅ The problem with financing discounts and why he prefers to sell cars for cash.
✅ The perfect stock: why with 7 or 10 cars you can already make a good living from this business.
Have you ever had a car stuck for months at the dealership? César tells us an incredible story: after lowering a car's price to cost with no luck, he decided to delete the listing, republish it €3,000 more expensive... and it sold straight away!.
🎬 CHAPTERS
00:00 Introduction
01:37 Introducing César and the beginnings of Autobahn Madrid
02:50 From painting motorbikes to the first sale of a Mini Cooper S
03:44 Going professional and consolidating the physical business
04:47 Current stock management: between 40 and 70 cars in process
05:41 Ideal turnover times and the strange case of the BMW M2 Competition
06:38 Story: The car that sold after raising its price by €3,000
07:07 Import networks and trusted dealerships in Germany
08:03 Is importing from Germany still profitable? The equipment factor
09:22 Asian cars vs. European brands and the general drop in quality
11:33 The reality of bank commissions and financed prices
14:31 Auctions (Auto1) and vehicle sourcing strategies
15:27 The key to personalised service and total transparency
17:48 Today's market uncertainty and the viability of the electric car
18:52 Dealers' real margins and the perfect stock volume to make a living
21:08 Game 1: Guessing the stock in Spain (BMW 3 Series and Renault Laguna)
23:57 Game 2: The market "Price is Right" (Citroën C3, BMW 520i and Mercedes CLA)
27:19 Dealer Tier List: The most profitable brands (BMW, Toyota, Audi and more)
30:16 Farewell and next steps for Autobahn Madrid
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