Jose Terrón and Cristóbal Erena, friends since nursery school and born in the same year, are the founders of Auto Store 80. They share their values to break the used car dealer stigma: betting on transparency and honesty as the main engine for growing their business.
In this unfiltered chat we talk about:
✅ Why buying from private sellers beats auctions, and the minimum viable margin (€1,500 - €2,000) per deal.
✅ The reality of stock: why cars under 150,000 km and brands like Seat or Toyota are a safe bet.
✅ The used car dealer stigma: how to break the "Matilda's dad" reputation with honesty.
✅ The challenge of starting a business right after COVID, doing everything from cleaning cars to playing psychologist.
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🎬 CHAPTERS
00:00 - Introduction
01:52 - The beginnings of Auto Store 80 and its founders' friendship.
03:33 - The product they sell and their customer service philosophy.
04:44 - Debunking the myth that used car dealers rip you off.
06:21 - Mainstream cars and why they look for under 150,000 km.
07:41 - Where they buy their cars: the network of dealerships and private sellers.
09:04 - Average monthly sales and price turnover.
10:04 - How the environmental sticker affects the market.
11:45 - The market's real opportunity and why they steer clear of auctions.
14:09 - The hardest part of starting a business and opening right after COVID.
15:37 - Crazy stories: the police officer customer and the barbecue in Lleida.
18:08 - The trust to sell cars to the Canary Islands, the Balearics or Cádiz.
19:14 - Scams, the BMW X3 that burned oil and the risks.
20:19 - Why customers don't understand a professional's costs.
21:05 - The minimum gross margin to avoid losing money when buying.
23:51 - Debunking the "Matilda's dad" myth once and for all.
25:40 - Your own workshop, yes or no, when you run a dealership?.
26:33 - The game "The Dealer's Eye" and the Market Radar.
30:25 - Advice and the harsh reality for new generations.
32:26 - Five-year goals and final farewell.
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Link to Dealcar: https://www.dealcar.io/
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📩 Contact: hello@dealcar.io
