The Spanish Association of Mercedes-Benz Dealers is the entity that represents business owners of the brand's official network within the structure of Faconauto.
Why a premium network also needs an association
Premium positioning does not eliminate the business challenges of a dealership: high investments, digital transformation, customer experience demands, electrification and profitability can increase the need for coordination.
The association allows issues that affect several dealerships to be dealt with as a network and not solely on a bilateral basis with the manufacturer.
Presence in the sector debate
Representatives of the association have participated in Faconauto forums on mobility, sustainability and legal certainty. This illustrates an important function: bringing the perspective of the network to debates that transcend a single brand.
What is worth consulting
To find out about internal services, working groups or conditions of participation, the most reliable source is the association itself. Public information from Faconauto allows you to verify its integration and representation within the employers' association.
And what is its relationship with used vehicles?
Official dealerships also buy, trade-in, and sell used cars. Therefore, although the association primarily represents the relationship of the official network, many of its members have direct interests in used vehicles: valuation, stock, turnover, warranties, and remarketing.
For that part of the business, a useful read is how to reduce the turnover time of used vehicles.
What a dealership should review before assessing the association
Beyond the name, it is advisable to ask about:
governing bodies and working groups;
frequency of meetings;
advisory services;
relationship with the manufacturer;
participation in Faconauto;
access to information reserved for members.
The exact role may change over time, so the primary source should always be the association itself or Faconauto.
The relationship with AECOVI
AECOVI does not represent dealerships before a brand and, therefore, does not replace this association. Its role lies in another part of the business: used vehicles, digitalisation and peer learning. For a dealership with a used vehicle business, it can be useful to compare practices with operators from other networks and independent dealers, whilst keeping the brand association as a specific representation channel.
Related reading
Editorial note
This content is part of AECOVI, a private and free association and community promoted by Dealcar—a software company for used car traders and dealerships—with the goal of sharing knowledge, educating, and helping to digitalise and professionalise the independent used vehicle market. Learn about the initiative.
