In such a competitive market as the used car market, having good stock is not enough: you need to know how to show it at the right time and on the right channels. "Featured cars" campaigns let you put the spotlight on specific units, generate immediate interest and speed up turnover. But for these campaigns to be effective, they must be automated and scalable.
In this article, Dealcar explains step by step how to plan them, launch them and keep them running with minimum effort and maximum impact.
Why run featured car campaigns?
1. You speed up the sale of specific units
When you have cars that have been in stock for a long time or that turn over quickly, highlighting them can give them the final push to sell.
2. You generate traffic and enquiries
A well-presented car with an attractive offer usually attracts more clicks, calls and messages. This increases sales opportunities.
3. You position your brand
Showing a steady flow of attractive cars builds trust and reputation. The customer sees that you have active stock and frequent offers.
Key elements of an automated campaign
Smart stock selection
Vehicles with more than 60 days in stock
Units with high margin or with one-off discounts
Popular models or those with favourable seasonality (SUVs before winter, convertibles in summer)
Distribution channels
Social media (Facebook, Instagram, TikTok)
Email marketing campaigns
Google Ads / Facebook Ads
WhatsApp marketing to your own contacts
Dealer website and portals
Creatives and messages
Attractive images (high quality, edited)
Clear calls to action: "Reserve online", "Request info via WhatsApp", "Only this week"
Limited-time offers, extended warranty or included services
Automation
Schedule automatic email sends every week with new cars
Social campaigns with dynamic catalogues (with pixel and automatic feed)
Integration with your CRM to send offers based on customer interest
Table: channels and recommended campaign types
Channel | Campaign type | Suggested frequency | Level of automation |
|---|---|---|---|
Facebook / Instagram | Dynamic ads with updated stock | Always on | High (catalogue + pixel) |
Email marketing | "Top 5 cars of the week" | Weekly | Medium (requires feed) |
Google Ads | Brand or model campaigns | Monthly / ongoing | High |
WhatsApp marketing | Personalised promotion to contacts | Fortnightly | Medium (with CRM) |
Dealer website | "Featured" module on the homepage | Always on | High (with integration) |
How to create a campaign step by step
1. Define the objective
Do you want to move old stock on?
Promote high-margin cars?
Capture leads with a hook?
2. Choose the cars to feature
Use your management system (such as Dealcar) to filter stock by days on display, margin, demand, etc.
3. Prepare the creatives
Professional photos
Banners with eye-catching prices or discounts
Clear, action-oriented copy
4. Schedule the campaign
On social media: with Business Manager, you can upload the catalogue and let the system automatically show the cars based on interest
By email: use tools such as Mailchimp, Brevo or integrations from your CRM
On WhatsApp: prepare a short, personalised template to send from your database
5. Measure the results
Clicks, views, forms submitted, calls, bookings
Cars that have been sold after being featured
Best practice to make it scalable
Create design templates to save time
Leave weekly campaigns scheduled with featured cars by feed
Automate stock selection using conditions (for example: cars > 60 days + margin > X%)
Reuse the data from generated leads for future actions
Use your CRM or DMS to feed campaigns without duplicating tasks
Conclusion
Highlighting certain used cars can make all the difference to sales, but it should not take you hours every week. Automating and scaling these campaigns is possible even in independent dealerships. With the right tools, such as those offered by Dealcar, you can launch visual, effective and measurable campaigns in just a few clicks.
Make sure your most interesting cars do not go unnoticed. And remember: what is not communicated is not sold.
FAQ – Frequently asked questions
How many cars should I feature in each campaign?
The ideal number is between 3 and 5 units. Enough to attract attention without overwhelming.
How often should I launch a campaign?
It depends on the channel. Email can be weekly; social media, ongoing; WhatsApp, every 15 days.
Do I need paid tools to automate?
Not necessarily. There are free or very affordable options, and many integrate with systems such as Dealcar.
How do I know if the campaign is working?
Measure clicks, interactions, leads and sales after each action. Compare with previous weeks.
Can I feature different cars depending on the type of customer?
Yes. Using your CRM you can segment and send only what matches their interests.
In such a competitive market as the used car market, having good stock is not enough: you need to know how to show it at the right time and on the right channels. "Featured cars" campaigns let you put the spotlight on specific units, generate immediate interest and speed up turnover. But for these campaigns to be effective, they must be automated and scalable.
In this article, Dealcar explains step by step how to plan them, launch them and keep them running with minimum effort and maximum impact.
Why run featured car campaigns?
1. You speed up the sale of specific units
When you have cars that have been in stock for a long time or that turn over quickly, highlighting them can give them the final push to sell.
2. You generate traffic and enquiries
A well-presented car with an attractive offer usually attracts more clicks, calls and messages. This increases sales opportunities.
3. You position your brand
Showing a steady flow of attractive cars builds trust and reputation. The customer sees that you have active stock and frequent offers.
Key elements of an automated campaign
Smart stock selection
Vehicles with more than 60 days in stock
Units with high margin or with one-off discounts
Popular models or those with favourable seasonality (SUVs before winter, convertibles in summer)
Distribution channels
Social media (Facebook, Instagram, TikTok)
Email marketing campaigns
Google Ads / Facebook Ads
WhatsApp marketing to your own contacts
Dealer website and portals
Creatives and messages
Attractive images (high quality, edited)
Clear calls to action: "Reserve online", "Request info via WhatsApp", "Only this week"
Limited-time offers, extended warranty or included services
Automation
Schedule automatic email sends every week with new cars
Social campaigns with dynamic catalogues (with pixel and automatic feed)
Integration with your CRM to send offers based on customer interest
Table: channels and recommended campaign types
Channel | Campaign type | Suggested frequency | Level of automation |
|---|---|---|---|
Facebook / Instagram | Dynamic ads with updated stock | Always on | High (catalogue + pixel) |
Email marketing | "Top 5 cars of the week" | Weekly | Medium (requires feed) |
Google Ads | Brand or model campaigns | Monthly / ongoing | High |
WhatsApp marketing | Personalised promotion to contacts | Fortnightly | Medium (with CRM) |
Dealer website | "Featured" module on the homepage | Always on | High (with integration) |
How to create a campaign step by step
1. Define the objective
Do you want to move old stock on?
Promote high-margin cars?
Capture leads with a hook?
2. Choose the cars to feature
Use your management system (such as Dealcar) to filter stock by days on display, margin, demand, etc.
3. Prepare the creatives
Professional photos
Banners with eye-catching prices or discounts
Clear, action-oriented copy
4. Schedule the campaign
On social media: with Business Manager, you can upload the catalogue and let the system automatically show the cars based on interest
By email: use tools such as Mailchimp, Brevo or integrations from your CRM
On WhatsApp: prepare a short, personalised template to send from your database
5. Measure the results
Clicks, views, forms submitted, calls, bookings
Cars that have been sold after being featured
Best practice to make it scalable
Create design templates to save time
Leave weekly campaigns scheduled with featured cars by feed
Automate stock selection using conditions (for example: cars > 60 days + margin > X%)
Reuse the data from generated leads for future actions
Use your CRM or DMS to feed campaigns without duplicating tasks
Conclusion
Highlighting certain used cars can make all the difference to sales, but it should not take you hours every week. Automating and scaling these campaigns is possible even in independent dealerships. With the right tools, such as those offered by Dealcar, you can launch visual, effective and measurable campaigns in just a few clicks.
Make sure your most interesting cars do not go unnoticed. And remember: what is not communicated is not sold.
FAQ – Frequently asked questions
How many cars should I feature in each campaign?
The ideal number is between 3 and 5 units. Enough to attract attention without overwhelming.
How often should I launch a campaign?
It depends on the channel. Email can be weekly; social media, ongoing; WhatsApp, every 15 days.
Do I need paid tools to automate?
Not necessarily. There are free or very affordable options, and many integrate with systems such as Dealcar.
How do I know if the campaign is working?
Measure clicks, interactions, leads and sales after each action. Compare with previous weeks.
Can I feature different cars depending on the type of customer?
Yes. Using your CRM you can segment and send only what matches their interests.
